I made a campaign capitalizing on WFH culture.

YETI is in the business of selling travel coolers, drinkware, bags, and apparel, and are known for their durability and performance in rugged environments. To capitalize on the pandemic’s shift towards working from remotely, I launched a campaign aptly named “the new outdoorsperson”, which will feature corporate-escapist wording that plays into the jobs of the consumer. These ads will emphasize the mentality of getting away from work, and displays imagery and copy that encourages the consumer to work remotely.

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