Share The Love Retailer Social
Subaru’s winter sales event, known as the Share the Love Event, incentivizes purchase through donating additional money to both a national charity as well as a charity local to the individual retailers. This series of social posts/stories will be posted by the retailers to introduce the Share the Love event to their customers, and incentivize consumer action by displaying how much Subaru has and will continue to donate with the purchase of a vehicle.
Subaru Loves Pets Point of Purchase Support Materials
During Subaru Loves Pets month, retailers will have stacking cubes with information showcasing how the purchase/lease of a new Subaru will benefit a national pet welfare charity. On top of these stacking cubes, ornamental decorations relevant to the specific cause are placed to help draw the consumers eye and incentive purchase; my role was to concept different stacking toppers, mock them up, and help produce them.
Creative Director:
Art Directors:
Copywriters:
Subaru
Randy Hughes
Wesley Dean, Campbell Fay
Kate Salisbury, Lauren Smith
Client: